HIER SPRACH DER PREIS is the tragic-comic story of the last two female employees at the Praktiker store in Bruchsal-Heidelsheim. With their heads held high and a good portion of anger in their stomachs, they live through the sell-out and closing weeks of their longtime workplace - the insolvency of their beloved Praktiker home improvement store. With this film, director Sabrina Jäger creates a humorous and sensitive image of a declining retail trade in provincial Germany. A film about dignity and courage, as a hopeful testimony in a world of global economic crises.