François is an advertising photographer and has had enough of his job. He wants to become a real director and writes a screenplay with a friend. At first, the two have some difficulty finding a producer for their film, and when someone is finally interested in their project, the poetry in their piece is to give way to eroticism. Mercier is less than enthusiastic about making an erotic film out of his script and declines the offer. François, however, is so obsessed with the idea of making films that he starts shooting behind his friend's back. His girlfriend Christine is also absolutely against the idea of the man she loves working in this profession. This is not the only reason why François gets into the biggest trouble.